Apple's gambit

August 13, 1998
12 p.m. PT

Apple's gambit

Mac momentum
lead story Apple needs a hit to keep pace on its turnaround course.

Resource drain?
Concerns persist that other key products are being neglected.

Seeking security
Will the iMac secure Apple's long-term financial stability?

$100 million blitz
Apple readies the costliest ad campaign in its history.

The good old days
A retrospective of Apple's many consumer projects.

Goodbye Columbus?
Apple shelves its set-top efforts but the guts of it live on.

previous coverage

•	Jobs: Apple pegs growth to iMac
•	iMac center stage at Macworld
•	Retailers think iMac will sell
•	Apple's new consumer Macintosh
•	iMac spurs new publication
•	Will iMac's rollout be enough?
•	Apple manufacturing on the upswing

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